Altcoins
|3 min ReadMrBeast Files Trademark for Crypto Exchange and Payments App
Maya Chen
Senior Analyst
Published
Jan 16, 2026
The YouTuber takes aim at finance
YouTube megastar Jimmy Donaldson, better known as MrBeast, just filed a trademark for MrBeast Financial—a planned app that would let users trade crypto, send payments, and even access banking and insurance services.
The filing shows a sweeping vision: crypto exchange, payment processing, investment banking, insurance, microfinance, and even the “financial exchange of cryptocurrency via decentralized exchanges.” If approved, it could become his boldest business move yet.
But to actually launch a crypto exchange, MrBeast would need registration with FinCEN as a Money Services Business, state money-transmitter licenses, and sign-offs from the SEC or CFTC. None of those filings appear yet. His parent company, Beast Holdings, did not respond to Decrypt’s request for comment.
From stunts to startups
MrBeast commands 446 million subscribers on YouTube, making him the most followed individual creator on the planet. He’s famous for gigantic videos like recreating Squid Game for a $456,000 prize, giving away a private island
This isn’t his first leap into business. His empire already spans MrBeast Burger, Feastables chocolate bars, and the MrBeast Philanthropy foundation. Some trademarks became global hits; others, like Beast Mode and Beast Games, never launched. In total, his company holds 52 active trademarks, now including MrBeast Financial.
The YouTuber has dabbled in crypto before. He bought NFTs during the 2021 boom, including at least eight CryptoPunks, and reportedly earned millions trading influencer-backed tokens. Blockchain analytics firm Arkham Intelligence once linked his wallets to over $13 million in token profits.
The crypto crowd watches closely
This new move fits a broader trend. Ripple recently trademarked “Ripple Custody” for its institutional crypto storage service, while JP Morgan raised eyebrows with its “JPMD” registration—speculated to hint at a stablecoin.
MrBeast’s trademark hasn’t yet been assigned to an examiner. But fans and regulators alike are watching closely. If his app ever launches, it would mark the first time a YouTube entertainer steps directly into financial services—turning his global audience into a potential customer base of hundreds of millions.
For now, it’s just paperwork. But in the world of MrBeast, every big idea tends to get real fast. And if he pulls this off, MrBeast Financial could be his most ambitious stunt yet.
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