MarketsEthereum
|3 min ReadBitmine Uses MrBeast to Farm 450M Retail Users
Lucca Menezes
Senior Analyst
Published
Jan 18, 2026
Tom Lee and Bitmine just deployed $200M into Beast Industries, but this is not a media play. It is a strategic pivot to convert the world’s largest audience into the world’s largest yield farm.
Lee claims "values are aligned." The data suggests those values are predatory extraction.
The "Teen Debt" Trap
MrBeast filed trademarks for "MrBeast Financial" in October 2025. The filing explicitly covers crypto exchanges and payday lending.
The "Smart Trader" view on the demographics is brutal:
Target: 13–17 year olds (39% of audience).
Mechanism: Onboard users via content, lock them into high-interest (200%+ APR) crypto loans.
Scale: Access to 1.7B unbanked views.
This is the financialization of childhood attention. Users buy chocolate (Feastables) with money borrowed from the same entity, creating a closed-loop debt cycle.
The "Dump" Track Record
Retail should be terrified of the counterparty. On-chain investigator SomaXBT revealed MrBeast’s trading history is less "philanthropist" and more "pvp trader."
SuperFarm: Received $100k allocation, dumped for $3.7M.
Polychain Monsters: Invested $25k, exited for $1.7M.
Pattern: Unlock early, dump on retail, ignore the 90% subsequent crash.
Bitmine is handing this operator the keys to a retail bank.
The Bitmine "Infinite Glitch"
Why now? Bitmine is executing a dilution loop to pump its own stock.
1. Increase share authorization from 500M to 50B (approved yesterday).
2. Print stock to buy assets (ETH + MrBeast Equity).
3. Market cap swells -> Stock goes up.
4. Repeat.
Unlike MicroStrategy's passive BTC hold, Bitmine is actively building a "DeFi Integration" layer to monetize the masses. Regulatory approval is years away (2027), but the signal is clear: The top is in for "wholesome" content; the era of financializing fans has begun.
Disclaimer: This document is intended for informational and entertainment purposes only. The views expressed in this document are not, and should not be taken as, investment advice or recommendations. Recipients should do their own due diligence, taking into account their specific financial circumstances, investment objectives and risk tolerance, which are not considered here, before investing. This document is not an offer, or the solicitation of an offer, to buy or sell any of the assets mentioned.